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Have followers? You've got tickets! How companies are tapping influencers to create content at global events

New Delhi, July 14 -- Followers' views on influencers' social media posts are becoming their tickets to global events such as Wimbledon, Coachella and the F1 premiere. Companies such as JioStar, Warne... Read More


Kumar Mangalam Birla's advice to students: Take dual degrees to stay ahead of the curve

New Delhi, July 13 -- Pilani, Rajasthan : Cross-functional education is the need of the hour to keep up with technological advancements like artificial intelligence (AI), said Kumar Mangalam Birla, ... Read More


Women on campus: An uphill climb at top B-schools

new delhi, July 7 -- The gender ratio in India's top business schools has been a mixed bag the past five years, with several premier management institutions struggling to ensure that at least half of ... Read More


Women on campus: An uphill climb at India's top B-schools

New Delhi, July 6 -- The gender ratio in India's top business schools has been a mixed bag the past five years, with several premier management institutions struggling to ensure that at least half of ... Read More


Artificial intelligence is reimagining history

new delhi, July 4 -- From Mahatma Gandhi vlogging his Salt March to Shah Jahan offering a quirky home tour of the Red Fort, AI-generated videos are giving history a Gen Z twist. These short, influence... Read More


From Gandhi's vlogs to a Mughal Shark Tank-AI is reimagining history for Gen Z

New Delhi, July 3 -- "From Mahatma Gandhi vlogging his Salt March to Shah Jahan offering a quirky home tour of the Red Fort, AI-generated videos are giving history a Gen Z twist. These short, influenc... Read More


US mandates public social media for visa applicants, sparks privacy concerns

New Delhi, June 23 -- All international students applying for non-immigrant US visas - specifically F (academic), M (vocational), and J (exchange visitor) categories - are now required to make their s... Read More


Tuning out: RJs abandon radio to become influencers as their social media popularity soars

New Delhi, June 18 -- Radio jockeys were the original influencers in the time before social media. So, it's no surprise that RJs are now making the most of their soaring popularity on social media to ... Read More


Why iconic characters like Shaktimaan and Bhide learnt to endorse products

Mumbai, June 7 -- Shaktimaan, India's beloved superhero and protector of humanity, is back, not to fight supervillains this time, but to endorse mattresses for Gadda Co. Joining him is a slew of other... Read More


Job market to bounce back as campus hirings improve in 2025: Deloitte report

New Delhi, June 5 -- Campus hirings bounced back in the 2025 placement season as pre-placement offers increased, with conversions rising by an average of 24% from last year across all degree programme... Read More